SACHIN PRAJAPATI

Lead SEO & Website

Vasai, IN.

About

Highly analytical Lead SEO & Website professional with over 4 years of progressive experience, specializing in Technical SEO, Content Strategy, and AI-assisted content optimization across WordPress and Shopify platforms. Proven ability to drive significant improvements in organic rankings, search visibility, and user experience through strategic implementation of on-page, off-page, and technical SEO initiatives. Adept at coordinating with cross-functional teams and leveraging advanced analytics tools to enhance digital performance and deliver measurable business outcomes.

Work

Zeta Group

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Lead SEO & Website

Vasai, Maharashtra, India

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Summary

Led comprehensive SEO and website optimization strategies for Terra and Kiddicare projects, enhancing organic rankings, visibility, and user experience through technical, on-page, and off-page initiatives.

Highlights

Managed end-to-end on-page, off-page, and technical SEO strategies, significantly improving organic rankings, search visibility, and overall user experience for key projects like Terra and Kiddicare.

Coordinated with developers and cross-functional stakeholders to implement critical SEO fixes, Core Web Vitals improvements, and technical enhancements, ensuring optimal site health and performance.

Developed and optimized AI-assisted SEO content, leveraging AI Search and Google updates to align with digital best practices and enhance content relevance for target search intent.

Conducted in-depth keyword, competitor, and market research, generating actionable insights that informed robust SEO strategies and content optimization initiatives.

Prepared monthly SEO reports, traffic analyses, and ranking performance insights, providing data-driven recommendations that guided strategic content and website improvements.

Managed rigorous website QA checks post-development, ensuring 100% SEO compliance, indexing accuracy, responsiveness, and high content quality across all platforms.

Optimized and managed website content on Shopify CMS platforms, consistently applying SEO best practices to maximize search engine effectiveness and user engagement.

Utilized advanced SEO tools including Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, Klaviyo, ConvertWay, and ChatGPT for comprehensive SEO, content, and performance analysis.

Infidigit

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SEO Associate

Mumbai, Maharashtra, India

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Summary

Implemented comprehensive on-page, off-page, and technical SEO strategies for key projects like Lifestyle Stores, Zivame, and Infifashion, driving significant improvements in organic rankings and website visibility.

Highlights

Implemented advanced on-page, off-page, and technical SEO strategies, including keyword research and metadata optimization, to significantly improve organic rankings and search visibility for major client projects.

Conducted in-depth keyword, competitor, and search intent analysis, successfully identifying high-impact content opportunities that supported and enhanced SEO-driven content strategies.

Collaborated effectively with content writers, developers, and cross-functional teams to implement SEO recommendations, resulting in improved website performance and user experience.

Optimized existing website content and landing pages by applying SEO best practices, user intent principles, and adapting to Google algorithm updates, ensuring sustained search performance.

Prepared comprehensive weekly and monthly SEO performance reports, including traffic analysis, keyword rankings, and actionable optimization recommendations for clients.

Performed technical website audits using industry-leading tools like Screaming Frog, Google Search Console, SEMrush, and Ahrefs to proactively identify and resolve crawl, indexing, and performance issues.

Leveraged AI tools such as ChatGPT, Google Keyword Planner, Grammarly, Canva, SEMrush, Ahrefs, and Moz to streamline keyword research, content optimization, and complex SEO workflows, boosting efficiency.

Aptocode Technologies

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Social Media Marketer

Mumbai, Maharashtra, India

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Summary

Developed and managed engaging social media content across diverse platforms, significantly enhancing brand awareness, audience engagement, and online presence for Aptocode Technologies.

Highlights

Created and managed engaging social media content across multiple platforms, successfully enhancing brand awareness, audience engagement, and overall online presence.

Developed platform-specific content strategies informed by industry trends, competitor activities, and audience preferences, leading to improved campaign performance and reach.

Planned and maintained comprehensive social media content calendars, ensuring consistent brand messaging and timely content delivery across all channels.

Monitored campaign performance and analyzed social media analytics, providing actionable insights that optimized content strategy and audience engagement.

Stayed updated with emerging social media trends and platform updates, proactively recommending new content ideas and engagement strategies to maintain competitive advantage.

3SDM Business Solutions

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Social Media Marketer

Mumbai, Maharashtra, India

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Summary

Managed social media content and digital marketing campaigns, effectively boosting brand visibility and audience engagement for 3SDM Business Solutions.

Highlights

Created and managed engaging social media content, successfully improving brand visibility and audience engagement for clients.

Conducted thorough competitor and audience research to inform content planning and optimize digital marketing campaigns effectively.

Collaborated with internal teams to ensure consistent brand messaging and cohesive strategies across all social media platforms.

Monitored campaign performance and analyzed social media analytics to continuously optimize content effectiveness and achieve marketing objectives.

Education

Squad Infotech

Mumbai, Maharashtra, India
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Certificate Digital Marketing

Prayagraj University

Prayagraj, Uttar Pradesh, India
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Bachelor Science (B.sc)

KSYIC

Pitaipur Mandhata, Pratapgarh, India
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Intermediate Class XII

LSHS School

Harakhpur Mandhata, Pratapgarh, India
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High School Class X

Languages

English

Skills

SEO & Digital Marketing

SEO (Technical, On-page & Off-page), Keyword Research, Competitor Analysis, Content Strategy, Content Writing & Optimization, Website Optimization, AI-assisted Content, Search Visibility, Digital Performance, Organic Rankings, Indexing Accuracy, Core Web Vitals, Google Algorithm Updates, Social Media Marketing, Meta Ads, Google Ads.

Tools & Platforms

Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics (GA4), Klaviyo, ConvertWay, ChatGPT, Grammarly, Canva, WordPress, Shopify, Google Keyword Planner, Moz, Mailchimp.

Technical Skills

HTML & CSS.

Soft Skills

Analytical Skills, Problem-solving, Collaboration, Communication, Adaptability, Continuous Learning, Data Analysis, Reporting.

SACHIN PRAJAPATI