Zeta Group
|Lead SEO & Website
Vasai, Maharashtra, India
Summary
Led comprehensive SEO and website optimization strategies for Terra and Kiddicare projects, enhancing organic rankings, visibility, and user experience through technical, on-page, and off-page initiatives.
Highlights
Managed end-to-end on-page, off-page, and technical SEO strategies, significantly improving organic rankings, search visibility, and overall user experience for key projects like Terra and Kiddicare.
Coordinated with developers and cross-functional stakeholders to implement critical SEO fixes, Core Web Vitals improvements, and technical enhancements, ensuring optimal site health and performance.
Developed and optimized AI-assisted SEO content, leveraging AI Search and Google updates to align with digital best practices and enhance content relevance for target search intent.
Conducted in-depth keyword, competitor, and market research, generating actionable insights that informed robust SEO strategies and content optimization initiatives.
Prepared monthly SEO reports, traffic analyses, and ranking performance insights, providing data-driven recommendations that guided strategic content and website improvements.
Managed rigorous website QA checks post-development, ensuring 100% SEO compliance, indexing accuracy, responsiveness, and high content quality across all platforms.
Optimized and managed website content on Shopify CMS platforms, consistently applying SEO best practices to maximize search engine effectiveness and user engagement.
Utilized advanced SEO tools including Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, Klaviyo, ConvertWay, and ChatGPT for comprehensive SEO, content, and performance analysis.